Join us for an engagingmasterclass on "AI-Driven Customer Engagement: Transforming SocialMedia into a Strategic Advantage" by Prof. Kapil Tuli - Professor of Marketing from the SMU's Lee Kong Chian School of Business and Deputy Dean(Research).
This will be followed by a panel discussion on how AI and analytics are reshaping the customer experience, the evolving role of customers in co-creating value for other customers, and AI-driven transformation in customer interactions.
Panellists:
Event Details:
📅 Date: Thursday 17 July 2025
🕓 Time: 4.30 – 7.00 pm
📍 Venue: Victor Club, 7th Floor Samyan Mitrtown Office (Map)
Please click HERE to register or scan the QR code in the poster to secure your complimentary seat.
For inquiries, please reachout to us through the following channels:
Email: OCB@smu.edu.sg
Line: https://page.line.me/smuocb
Instagram: https://www.instagram.com/sgsmuooc/
Website: www.smu.edu.sg