• TAP Group is represented in each of Thailand's three main beer segments, with a major share of Thailand's premium beer segment.

• In 1995 TAP Group began producing and marketing HEINEKEN® beer and is the second-largest producer of Heineken beer in Asia.

• In 2004 TAP Group began producing TIGER BEER. Tiger Beer is exported to more countries than any other Asian beer.

• In 2005 TAP Group launched CHEERS BEER.

• In 2009 TAP Group launched CHEERS X-tra and Tiger Crystal Light.

• In 2010 TAP Group became the sole distributor in Thailand of draught Guinness Stout and Kilkenny Ale from Ireland.

• In 2016 TAP launched CHEERS Rice Berry and Strongbow, the UK’s No. 1 Apple Cider.

• In 2017 TAP launched CHEERS Shogun Orange.

• In 2018 TAP launched CHEERS Northern Strawberry and Tiger Radler Lemon.

• In 2019 TAP launched Heineken® 0.0 and Cheers Selection Siam Weizen

• In 2022 TAP launched Heineken® Silver

• In 2023 TAP launched Heineken Experience brand and Cheers Selection Japanese Yuzu  

Ownership

Chaiyawan Group 53.68%, Heineken Asia Pacific Ltd. 36.84%, Sarasin Group 5.26%

Senior Management

Managing Director: Mr. Thum Chee Yuen

Deputy Managing Director: Mr. Prin Malakul

Supply Chain Director: Mr. Kawee Meksongruek

Marketing Director: Mrs. Pattapanee Ekahitanond

Sales Director: Mr. Anant Kitiphant

Finance Director: Mr. Aphichai Pholkosol

People Director: Miss Pattaree Choonhavarakorn

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