The Company’s core business is in the development of both low-rise and high-rise properties for sale. Since its establishment in 2010, the Company has launched more than 20 real estate projects for sale, namely townhome, home office, and housing estate, totaling 46,000 million Baht. In addition to property development, the Company also offers other services in relation to real estate, such as hotel service, F&B business, living technology, health & wellness business, finance & investment and fully-integrated property management.

Over the past 10 years, the Company has instituted a policy to develop real estate projects under the concept, “Asset of Life”. The Company has continuously strived to create and add value to existing projects in efforts to differentiate itself and gain a competitive edge in the industry, specifically the condominium market in which there are many small and big players. In this regard, the Company has focused on developing real estate projects that can create added value for properties in the long term.

With regard to mixed-use development, the Company has converted some areas in the projects into commercial space for rent or into hotel or serviced residence to generate recurring income. For the management of hotels and serviced residences, the Company has outsourced internationally renowned hotel operators, namely Greenland and Hotel Management International Group Limited (“Greenland”) and Kew Green Group Limited (“Kew Green”), to oversee hospitality operations. Such outsourcing is under the franchise agreement with leading global hotels to ensure that all residents, both co-owners and tenants, experience the utmost convenience with exclusive service that is comparable to a branded residence. Ultimately, this type of after-sales service can bring added value to customers’ property in the long term. Furthermore, the comprehensive array of amenities and facilities surrounding the projects also fulfills the needs of both end consumers and investors who purchase condominium units for short- and long-term rentals and are considered the primary customer of the Company. These mixed-use developments enable the Company to gain a competitive advantage and generate multiple streams of income through a single project, including income from sales of real estate, rental income, and income from rendering of services. As a result, the Company is able to achieve stable income, increase its sources of income, and reduce dependency on property development for sale.

According to the foregoing business plan, an increasing number of the Company’s development projects has been shifted to mixed-use developments. The majority of the Company’s real estate projects consist of residential units, commercial space, and hotel or serviced residence. Nevertheless, residential units are still the core component of all mixed-use projects of the Company, with over 80% of total project area being allocated for residential use. Therefore, at present and in the near future, property development for sale will continue to be the Company’s core business, while property development for rent and service will be its secondary business. In the future, the Company anticipates that the property development for rent and service segments will occupy a higher percentage of its real estate portfolio after rental spaces and services are fully operational following completion of on-going projects.

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