Obliq Creative Lab Pte. Ltd. is a Singapore-based strategic design and supply-chain consultancy helping brands transform insights into execution-ready products and scalable business solutions. The company combines market research, industrial design, branding, sourcing, and manufacturing advisory to bridge creativity with commercial feasibility. Operating across Southeast Asia, China, Vietnam, the United States, and Europe, Obliq supports consumer brands, emerging premium businesses, and manufacturers through end-to-end product development—from concept creation to implementation.
With expertise in design-for-manufacturability, consumer trends, and Asia-based production ecosystems, Obliq acts as a strategic integrator, enabling clients to create commercially viable, market- relevant, and operationally executable products with clarity and innovation.
Obliq Creative Lab was founded by Mai Arollado, an industrial designer and MBA graduate with extensive experience in global consumer product development and Asia-based manufacturing. The company was built on the belief that meaningful innovation requires both creative thinking and strong execution.
Inspired by the concept of “oblique thinking,” Obliq approaches complex market challenges through non- linear problem solving, combining strategy, design, and manufacturability into one integrated system.
Headquartered in Singapore with regional operations across Southeast Asia, Obliq leverages deep supply-chain knowledge, consumer insight, and product development expertise to help brands move confidently from concept to commercialization across global markets.